David Neal

David Neal Ph.D. is a social psychologist specializing in behavior change, especially the creation of healthy habits and the disruption of unhealthy ones. He is the managing partner and founder of Catalyst Behavioral Sciences and an executive in residence in Dan Ariely’s Center for Advanced Hindsight at Duke University. David has published widely in the psychology of behavior change and consults to companies, NGOs and government agencies including USAID, the CDC and The World Bank.


A "To Undo" List for the Biden Administration’s COVID-19 Response

The incoming administration must unwind competing messages dispensed by the incumbent and recalibrate health norms